Morten Holm Jensen, Vice President of Corporate Finance in Arla, was recently interviewed by the Confederation of Danish Industry.
In the Interview Morten Holm Jensen explains that managing performance in the very volatile dairy market requires an organization that can match external volatility with internal vitality.
Volatility and constant change in both the external and internal environments have pushed Arla to convert to Beyond Budgeting.
You can read the article here.
Arla is a Member of the Beyond Budgeting Round Table (BBRT).